Samantha Zola
Communications Lead, US Fashion Business
- Role
- Comms Lead for Fashion Business, Na Consumer Communications at eBay
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Zola
communications professional with expertise in consumer business strategy and integrated communications and marketing
Experience
Comms Lead for Fashion Business, Na Consumer Communications
Mar 2021 — Present · NY, US
Develop fashion narrative with emphasis on assortment, trust, and community. Build and execute innovative and integrated communications campaigns that highlight eBay’s role in the fashion ecommerce space.Oversee earned media coverage across fashion, lifestyle, and business outlets, elevating eBay’s visibility and relevance with consumers and industry. Manage agency partners to execute strategic, on-brand storytelling across markets.Partner with industry influence including creators, stylists, and tastemakers who authentically connect eBay to fashion culture.Work cross functionally with the Fashion Business, Marketing, Merchandising, and Creative teams to support major fashion moments and seasonal campaigns.Identify fashion industry and cultural moments where with authentic brand equity.
Education
The Ohio State University
Bachelor of Science, Fashion and Retail Studies
2009 — 2013
Skills
- Fashion
- Social Media Marketing
- Event Planning
- Journalism
- Social Media
- Visual Merchandising
- Trend Analysis
- Communication
- Merchandising
- Apparel
- Retail
- Product Development
- Public Relations
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.