Samantha Lee
Brand Strategy and Consumer Insights
- Role
- Director of Brand Planning and Insights at Fetch Pet Insurance
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Samantha Lee
A brand strategy and consumer insights specialist with experience in helping brands understand their customers and uncover new opportunities. I thrive in organizing, uncovering patterns, problem-solving and people-watching. I have over a decade of experience in client side and creative agencies, working with B2C and B2B companies in CPG, DTC apparel, alcoholic beverages, and healthcare industries. I have built and led a consumer insights and strategy team from the ground up for a New York-based startup.
Experience
Director of Brand Planning and Insights
May 2024 — Present · NY, US
Education
University of Michigan
Bachelor of Arts (B.A.), Communication Studies & Psychology
Skills
- Insight Generation
- Market Research
- Idea Generation
- Integrated Marketing Communications Planning
- Strategy
- Integrated Marketing
- Strategic Communications
- Customer Insight
- Advertising
- Digital Strategy
- Consumer Insight
- Marketing
- Digital Marketing
- Strategic Planning
- Account Management
- Media Planning
- Photoshop
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