Samantha Yates
Marketing Operations & MarTech | CRM, Lifecycle Marketing, Automation | Data-Driven Growth
- Role
- Marketing Operations Manager at Specialty Incentives
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Samantha Yates
Lifelong learning enthusiast with 10+ years of experience across design, development, marketing, and sales. I optimize full-funnel performance by implementing systems and leveraging marketing technology to drive results throughout the customer journey. Adept in leading operational efficiency, process improvement, data-driven decision making, cross-functional collaboration, and turning challenges into growth opportunities. Outside of work, I enjoy exploring the outdoors, staying active through hiking and snowboarding, experiencing live music, befriending animals, taking classes, and pursuing new adventures that spark inspiration. Technical knowledge of:• Design: Adobe Creative Cloud, Figma, Canva, Sketch• Marketing Automation & CRM: HubSpot, Salesforce, Braze, Lifecycle Architecture, Workflow Automation• Analytics, Attribution & BI: Google Analytics, Adobe Analytics, Tableau, Amperity, Funnel Reporting• Data, Integration & Infrastructure: SQL, Databricks, AWS, Snowflake, Zapier, REST APIs, OAuth, Data Modeling• Email, SMS, Social & CMS: Klaviyo, Mailchimp, Airship, Sprout, WordPress, Contentful, Shopify, Squarespace• Development: HTML, CSS, JavaScript/TypeScript, React, React Native, Node.js, Express.js, Python, Django, MongoDB, Docker, Kubernetes, Vercel• Paid Media & Growth Enablement: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, SEO, AEO, GEO, The Trade Desk, Influencer Marketing• Productivity & Collaboration: Google Workspace, Microsoft 365, Jira, Slack, Workfront, Notion, GitHub• AI: ChatGPT, Claude, Gemini, Midjourney, OpenAI API, Research Prompting
Experience
Marketing Operations Manager
Mar 2026 — Present · Denver, CO, US
Education
Academy of Art University
Interaction & UI/UX Design, BFA program
General Assembly
Software Engineering, Immersive program
Skills
- Wire Framing
- Copywriting
- Web Design
- Php
- Digital Strategy
- Mailchimp
- Jquery
- Adobe Creative Suite
- E-Commerce
- Json
- Mysql
- User Interface Design
- Omnigraffle
- .net Framework
- Creative Direction
- Ajax
- Content Strategy
- Market Research
- Bootstrap
- Rapid Prototyping
- Sass
- User Experience Design
- Online Marketing
- Graphic Design
- Branding & Identity
- Online Publishing
- Indesign
- Usability Testing
- Angularjs
- Javascript
- Html 5
- Project Coordination
- Css3
- Social Networking
- Consumer Behaviour
- Social Media Marketing
- Microsoft Office
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