Samantha Yanks

About Samantha Yanks

Accomplished C-suite executive and Editor-in-Chief with a track record of transforming bold ideas into influential, revenue-driving brands. Samantha Yanks operates at the intersection of digital media, content creation, and brand partnerships, bringing strategic vision, creative innovation, and operational excellence to every endeavor. From leading iconic media brands to shaping digital-first platforms, her career has been defined by storytelling, influence, and cultural connection. As Editor-in-Chief and Co-Founder of The Connecticut Edit, a media platform focused on Connecticut lifestyle and culture, and as Founder and CEO of Samantha Yanks Creative, a marketing, branding, and content agency, Samantha has built and elevated platforms that amplify authentic voices, celebrate community, and drive lifestyle engagement at scale. Her impact includes: Spearheading high-impact marketing and communications strategies that significantly boosted engagement, brand affinity, and revenue. Crafting compelling brand narratives that earned top-tier media coverage and industry recognition. Forging long-term partnerships with global companies, cultural tastemakers, and emerging talent to expand brand reach and relevance. A respected keynote speaker, authority contributor, and trusted voice in media and influencer marketing, Samantha brings unmatched expertise in building powerful brand ecosystems. She excels at guiding companies through the evolving landscape of digital storytelling, translating vision into content that resonates, converts, and builds loyalty. As a content creator herself, Samantha bridges the gap between brand objectives and audience connection, bringing a lived-in authenticity that turns campaigns into movements. Her belief: real ROI lies not in a single campaign, but in creating narratives that feel personal, build trust, and leave lasting impact. She is deeply committed to nurturing talent, cultivating entrepreneurial cultures, and building high-performing teams. Philanthropy and community impact remain core to her mission, ensuring every brand story is not only influential, but also meaningful. Whether behind the scenes, on stage, or in the boardroom, Samantha Yanks delivers clarity, connection, and results that matter.

Experience

1. Founder CEO

   Samantha Yanks Creative

   Feb 2018 — Present · New York, NY, US

   Samantha Yanks Creative: Crafting community and content for our clients. An agency with a focus on five vital essentials for any brand:• Brand Roadmaps• Content Storytelling and Narrative • Strategic Marketing and Communications• Social Media Strategy• Creating User Engagement and Experience

Education

• Tulane University

  Bachelor of Arts - BA

• Tulane University

  Bachelor of Arts

  1995 — 1999

Skills

• Social Media Marketing
• Brand Management
• Magazines
• Blogging
• Social Media
• Editorial
• Content Strategy
• Advertising
• Fashion
• Brand Development
• Editing
• Social Networking