Samantha Yang
Social Media Intern @Digital Fashion Week
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WORK HISTORY
Social Media Intern @Digital Fashion Week
Designed and published engaging visual content for key platforms (Instagram, LinkedIn), aligning with brand identity to strengthen online presence- Contributed to the development of integrated branding and marketing strategies, providing insights to support campaign objectives- Produced original content by conducting interviews and capturing footage at industry events, generating unique and thought-provoking material for social channels- Monitored and analyzed platform analytics (e.g, engagement, reach) to track performance and inform data-driven content decisions- Delegated tasks and managed team posting schedules to ensure consistent and timely content delivery.
EDUCATION
James Madison High School
High School Diploma, Law
Baruch College
Bachelor of Business Administration - BBA, Digital Marketing
ABOUT SAMANTHA YANG
Hello! I\'m Samantha, and I\'m currently an undergraduate student majoring in Digital Marketing and minoring in Communication Studies at Baruch College. I’ve dedicated my academic studies to deepening my understanding of how people connect. My goal is to make a lasting impact in digital media and contribute to strengthening communities through powerful storytelling. I am passionate about the intersection of creativity and strategy, especially within the fast-paced fashion, beauty, entertainment, and publishing industries. These dynamic fields thrive on narrative, identity, and connection, which is exactly where I aim to contribute. I\'ve actively developed my skills through personal content creation, managing everything from ideation and scripting to editing. This hands-on practice has taught me what resonates with an audience and how to build a cohesive brand voice. I am now seeking to transition from personal projects to professional campaigns, where I can apply my foundational knowledge and creative passion to help a brand tell its story. Let\'s connect! I\'m always open to discussing marketing trends, innovative strategies, and new opportunities.
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