Samantha Wells

About Samantha Wells

Digital Product Leader with expertise in e-commerce platforms, digital commerce strategy, and customer-facing applications that drive measurable growth and engagement. I specialize in bridging the gap between business goals and technology execution, turning complex challenges into scalable, high-impact digital solutions.With a background spanning product strategy, marketing automation, analytics, and systems integration, I’ve led cross-functional teams (both onshore and offshore) to deliver seamless digital experiences. My work has included expanding e-commerce platforms, integrating enterprise systems, and optimizing digital channels that enable sales growth and improve customer engagement.I thrive at the intersection of agile product management and digital transformation- Driving platform adoption and revenue through innovative product roadmaps - Partnering with UX/UI, development, and data science to create intuitive, high-performing experiences - Scaling processes and platforms that support long-term digital growthPassionate about empowering teams and solving complex problems, I’m motivated by opportunities to build digital solutions that deliver real value for both customers and the business.

Experience

1. Digital Experience Manager

   Toyota Material Handling

   Jan 2022 — Present · Columbus, IN, US

   Leading Toyota’s digital customer experience and ecommerce initiatives, with accountability for strategy, execution, and team development. Key responsibilities include- Driving Toyota’s digital transformation strategy, delivering customer-first experiences across e-commerce and customer experience platforms- Overseeing the end-to-end product lifecycle for the MyToyota suite (MyToyota Store, MyToyota Portal, MyToyota Service), from planning through launch and ongoing enhancements- Leveraging data, processes, and cross-platform capabilities to deliver a seamless, omni-channel customer journey- Partnering with stakeholders across business and IT to align digital initiatives with enterprise goals- Coaching and developing a high-performing Digital CX Product team to support innovation and growth

Education

• Columbus North High School

  High School Diploma, Academic Honors

  2006 — 2010

• Indiana University Columbus

  Bachelor's Degree, Business with Dual Concentrations in Marketing and Management

  2010 — 2014

Skills

• Analytics
• Organization
• Account Management
• Planning
• Business-to-Business (B2b)
• Marketing
• Telecommunications
• Telemarketing
• Strategic Partnerships
• Social Media
• Budgets
• Teaching
• Time Management
• Outlook
• Marketing Communications
• Facebook
• Training
• New Business Development
• Team Building
• Management
• Customer Engagement
• Computer Literate
• Customer Relationship Management (Crm)
• Online Marketing
• Project Planning
• Leadership Development
• Strategic Planning
• Lead Generation
• Direct Response
• Customer Acquisition
• Fundraising
• Teamwork
• Call Centers
• Business Development
• Marketing Strategy
• Leadership
• Inbound Marketing
• Digital Marketing
• Social Networking
• Administration