Samantha Berg

Associate Event Manager @TravisMathew

Huntington Beach, CA, US

Lead the strategy, production, and execution of the brand’s experiential marketing and event portfolio, delivering high impact activations across sports, lifestyle, and entertainment platforms that drive brand visibility, consumer engagement, and retail sales.Key Responsibilities- Own end to end production of marquee event activations including the Genesis Invitational and the American Century Championship, managing concept development, production, logistics, and onsite execution- Develop integrated experiential strategies spanning consumer activations, influencer programming, retail experiences, and media integrations- Manage event budgets, vendor negotiations, and production partners while maintaining cost efficiency and high production quality- Serve as the primary cross-functional lead across marketing, retail, PR, partnerships, and leadership teams to align event initiatives with broader brand objectives- Produce branded environments including hospitality, pop up spaces, influencer experiences, and broadcast integrated activations- Track and report performance metrics including attendance, engagement, earned media, and onsite sales, translating event insights into future marketing strategy.

Portland State University

General Education Associates