Samantha Vangieson

About Samantha Vangieson

Creative content marketing expert with 8 years’ digital marketing, paid advertising and influencer marketing experience. Direct paid program, influencer activation and social media campaigns for companies in the SaaS, industrial services, and financial services space. Leverage marketing analytics, event planning, and integrated marketing communication skills to improve ROI and increase customer engagement. Govern customer insights via integrated data, consumer behavior and market intelligence to create unique marketing and advertising solutions that expand customer base and boost revenue.

Experience

1. Marketing Manager

   Stynt

   Sep 2021 — Present

   Increased LinkedIn Engagement by 64% Increased Facebook Engagement by 72% Increased Social Reach by over 44% Increased blog post visits by 68% Significantly increased Brand Awareness and improved SEO through marketing efforts as well as collaborations with both the American Dental Association and co-endorsing state societies Worked closely with Sales Team to improve the Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) ratio in an impactful way Increased conversion and improved Client Retention by implementing appropriate marketing campaigns

Education

• University of North Dakota

  Bachelor of Arts - BA, Communication

  2016 — 2018

• The University of Kansas

  Master of Science - MS, Digital Content Strategy

  2018 — 2020

• Wayne State University

  Communication and Media Studies

  2008 — 2011