Samantha Stewart

About Samantha Stewart

Senior, Product-oriented Metadata & Operations Leader with 10+ years driving content discovery and personalization for 100M+ global subscribers across major streaming platforms. Expert in architecting AI-powered taxonomy systems, leading cross-functional teams of 20+, and delivering measurable business impact through data-driven metadata strategies. Proven track record launching international streaming services and increasing user engagement by up to 400% through innovative metadata solutions and machine learning integration.Leadership & Strategy: Team Leadership • Global Operations Management • Cross-Functional Collaboration • OKR Development • Strategic Planning • Stakeholder Management • Agency Management • Budget Management Technical Expertise: Metadata Architecture • Taxonomy Development • AI/ML Implementation • HITL/HOTL Workflows • Content Personalization • Recommendation SystemsProduct Management: Product Strategy • Roadmap Development • Feature Prioritization • User Experience Optimization • A/B Testing & Experimentation • OKR Framework DevelopmentData & Analytics: Data-Driven Decision Making • User Behavior Analysis • Performance Metrics • Conversion Optimization • Product Analytics • KPI Development • Workflow Automation • Quality Assurance • International Scaling (18+ Languages)Metadata & Taxonomy: Schema Development • Ontology Design • Content Classification • Tagging Systems • DEI Metadata FrameworksAI & Machine Learning: HITL/HOTL Workflows • Recommendation Algorithms • Natural Language Processing • Automated Content TaggingTools & Platforms: CMS Platforms • Metadata Management Systems • A/B Testing Tools • Analytics Platforms • Project Management SoftwareLanguages & Localization: Multi-language Metadata Management (18+ Languages) • International Content Operations • Cross-Cultural CurationCollaboration: Cross-Functional Leadership • Stakeholder Management • Engineering Partnership • Design Collaboration • Go-to-Market StrategyMarketing Strategy: Brand Strategy • Go-to-Market Planning • Customer Segmentation • Competitive Positioning • Marketing Mix Optimization • Growth StrategyCampaign Development: Integrated Campaigns • Multi-Channel Marketing • Content Marketing Strategy • Social Media Strategy • Lifecycle Marketing • Partnership Marketing

Experience

1. Director, Metadata & Operations

   NBCUniversal

   Mar 2022 — Present

   Led a seventeen-person team to develop and execute a best-in-class copy strategy across platforms, setting KPIs to target company goals.• Created scripts for curators to introduce high-profile and Original content, enhancing viewer engagement.• Developed an Editorial roadmap in collaboration with Product, Data Science, and Operations teams to drive content success.