Samantha Njoku

About Samantha Njoku

About Hi, I’m Sam — a results-driven marketing leader with a strong track record…

Experience

1. Director of Demand Generation

   Databank Imx

   Aug 2022 — Present

   During my stint here, I lead my team in spearheading strategic planning, digital marketing, advertising, and innovation to drive business growth. I diversify our channel mix to maximize brand exposure and provide consumers with informative and engaging promotions. By integrating Google Analytics and Google Data Studio, I identified areas for improvement and consistently optimized our campaigns. Through the use of Google Ads, I expanded our marketing reach, ultimately accelerating results and driving revenue growth. Below listed are some of my achievements till date: Secured a competitive edge by remaining updated on emerging technology and integrating new solutions. Increased engagement by planning and launching marketing events, including logistics planning and budgeting. Utilized a motivational leadership style for the demand generation and sales development teams. Oversaw pipeline management to identify growth opportunities that accelerated revenue increase.

Education

• University of Oklahoma

  Bachelor’s Degree, Advertising with a minor in Business Administration

  2012 — 2017

Skills

• Social Media
• Event Planning
• Strategic Planning
• Microsoft Excel
• Community Outreach
• Powerpoint
• Social Networking
• Leadership
• Research
• Microsoft Office
• Public Speaking
• Social Media Advertising
• Management
• Microsoft Word
• Project Management
• Customer Service
• Public Relations
• Marketing
• Advertising