Samantha Tancosh

About Samantha Tancosh

Creative Director with 15+ years of experience across fashion, beauty, and lifestyle—recognized for blending concept-to-execution leadership with strategic vision, team mentorship, and a consumer-first mindset. I merge storytelling, design, and brand strategy to craft campaigns that connect emotionally and deliver measurable impact.Whether directing 360° campaigns (email, video, social, DOOH, retail, print & events), guiding trend-led thinking, or incorporating emerging AI tools to spark innovation and streamline workflows, I focus on delivering work that’s creatively strong, strategically aligned, and built to perform.As a leader, I’m passionate about creative leadership that builds both people and ideas. I’ve mentored designers into art directors by coaching them through shoots, refining their creative direction, and helping them collaborate cross-functionally while evolving through feedback. I’ve also built a team culture I’m deeply proud of, where everyone is supported, heard, and empowered to grow. At the same time, I’ve worn every hat imaginable to bring work to life—always with an eye toward cross-team collaboration, creative consistency, and business goals.Proficient in Adobe Creative Suite/ Adobe Creative Cloud (Illustrator, InDesign, Photoshop), Figma, Canva, Wrike, Trello, Airtable, DAM systems, and trend/AI tools like Midjourney, ChatGPT, and WGSN.

Experience

1. Creative Director

   Conair LLC

   Jun 2025 — Present

   Lead creative direction for Amazon optimization for BaByliss barber and styling tools. Established an elevated look and feel across photography, video, and design. Oversaw end-to-end production including casting, set design, styling, photography, videography, and graphic design, while providing on-set art direction to maintain brand consistency and aspirational tone.• Spearheaded the launch of a new barber tool collection on Amazon. Drove the creative concept, storytelling, and visual execution across campaign assets. Directed photo and video shoots, set the creative vision for still life and lifestyle content, and guided design teams to deliver cohesive, premium visuals.• Directed Sephora education video for BaByliss’s best-selling flat iron. Developed storyboards, crafted visual narrative, and collaborated with marketing and education teams to highlight key product differentiators. Oversaw production partners including photographers, directors, editors, and retouchers to ensure a polished final asset.

Education

• Ohio University

  Bachelor of Fine Arts, Graphic Design

  2005 — 2009

Skills

• Web Design
• Layout
• Corporate Branding
• Adobe Creative Suite
• Art Direction
• Corporate Identity
• Information Graphics
• Typography
• Graphics
• Graphic Design
• Photoshop
• Logo Design
• Branding & Identity
• Adobe Acrobat
• Page Layout
• Illustration
• Packaging
• Posters
• Mac
• Indesign
• Illustrator