Samantha McCoy

About Samantha McCoy

I help brands stop guessing and start growing.I lead end-to-end marketing delivery for digital clients, translating strategy into execution that drives real business results. In my role as Client Success and Delivery Manager at 12AM Marketing, I oversee onboarding, coordinate cross-functional teams, set performance benchmarks, and ensure marketing efforts are aligned with revenue, retention, and long-term growth goals.As Founder of KC Media Team, I work with small businesses and growing brands to build scalable marketing systems rooted in clarity, consistency, and measurable ROI. My work spans AI-assisted content strategy, SEO-focused websites, and photo and video campaigns designed to support visibility, partnerships, and conversion — not vanity metrics.My approach sits at the intersection of AI marketing, SEO strategy, digital storytelling, and marketing operations. I specialize in building marketing systems that scale without chaos, convert without sacrificing brand integrity, and support sustainable growth over time.

Experience

1. Owner

   Kc Media Team

   May 2012 — Present · Kansas City, MO, US

   Lead strategy, partnerships, and delivery for a real estate-focused marketing agency supporting developers, agencies, and growing brands.• Build and maintain long-term relationships with real estate agencies, developers, and industry partners• Structure and negotiate service agreements and ongoing marketing engagements• Define growth goals, KPIs, and performance benchmarks tied to visibility, lead quality, and revenue impact• Oversee end-to-end delivery across SEO, content, photo, video, and digital campaigns• Recruit, onboard, and manage photographers, marketers, and creative contractors• Implement scalable systems and workflows to support consistency, quality, and efficiency• Monitor financial performance, margins, and profitability to support sustainable growth• Stay ahead of industry and platform trends, incorporating AI-driven tools and innovative marketing techniques where they create real value

Education

• Shawnee Mission Northwest High School

  Journalism

  2003 — 2007

• The University of Kansas

  Bachelor of Science (B.S.), Journalism

  2010 — 2012

Skills

• Facebook
• Illustrator
• Editing
• Adobe Creative Suite
• Research
• SEO
• Drupal
• Newsletters
• Microsoft Excel
• Creative Writing
• Cms
• Wordpress
• Advertising
• Css
• Public Relations
• Social Media
• Social Media Marketing
• Blogging
• Management
• Email Marketing
• Press Releases
• Event Management
• Php
• Public Speaking
• Html
• Marketing
• Google Adwords
• Graphic Design
• Photoshop
• Web Design
• Html 5