Samantha Stonish

About Samantha Stonish

I am a highly-driven individual with a competitive instinct and thirst for new knowledge who has acquired experience working in marketing and public relations within the sports industry. This primarily includes contributing to marketing campaigns for premier online sports e-commerce retailers, SportsMemorabilia.com and Fanatics, in addition to several affiliate sites. As a former Division I athlete and a graduate of the University of Miami School of Business, my college experience provided me with the tools to combine my passion for sports with my ambitious career goals. Aside from my skills in marketing and the internet industry, I’m a complete sports buff. From facts about historic sports legends to the outcome of the last week of match-ups, I have a vast knowledge of all things sports. In addition to a love for sports, my interests include fitness, cycling, travel, health & nutrition, technology, and fashion.Currently, I am a Marketing Manager for SportsMemorabilia.com and Fanatics Authentic, the memorabilia division of Fanatics Inc. My primary responsibilities include the full coordination of all promotions, managing SEO content and email plans, overseeing site experience, writing press materials, trade show event planning, and basic HTML coding for on-site display changes.

Experience

1. Marketing Manager

   Fanatics

   Sep 2012 — Present · Miami, TX, US

   MARKETING MANAGER (May 2015 – Present)• Coordinate with Director of Marketing to align promotions, reporting and content with company vision and goals• Plan yearly sales & promotion calendar based on sales goals/market trends• Report on the success of promotions with full scale sales analysis for future efforts. This improved the outcome of over 80% of promotions and contributed to 2015 $1 billion revenue goal• Write code for landing pages and control onsite creative to create an enjoyable shopping experience• Act as a liaison between major departments, including email, social media, affiliates, merchandising, programming, brand managers and design, to synchronize marketing efforts• Prepare agendas and document recaps for meetings• Produce public relations content for new company ventures and oversee content team • Organize the design, product selection and setup for corporate booths at national trade show that generate around in sales yearlyMARKETING & CONTENT COORDINATOR (October 2013 – May 2015)• Revealed new campaigns through marketing and public relations initiatives• Composed website content to coordinate with promotional and SEO goals of the marketing team• Boosted SEO with strategically written content for the website and marketing efforts, including buying guides, blog posts, and informative articles• Managed social profiles (Facebook, Twitter, YouTube, Google+, WordPress & Pinterest)• Contributed to significant revenue increase from Amazon sponsored advertisements with upkeep of keywords and the product feedMARKETING ASSISTANT (September 2012 – October 2013)• Formed relationships with affiliate sites and managed sponsored links• Revamped and managed SportsMemorabilia.com\'s social media accounts (Facebook, Twitter, Instagram, Google+ & Pinterest)• Produced website content for product pages and supervised overseas freelance team• Oversaw the creation & upload of online product videos to YouTube and product pages

Education

• University of Miami

  Bachelor of Business Administration (BBA), Marketing

  2010 — 2012

• Ward Melville High School

  High School

  2004 — 2008

• Stetson University

  Marketing

  2008 — 2010

Skills

• Website Promotion
• Editing
• Microsoft Word
• Customer Service
• Social Networking
• Brand Awareness
• Public Relations
• Photoshop
• Coaching
• Wordpress
• Leadership
• Marketing Strategy
• Sports
• Crm
• Social Media Marketing
• Pinterest
• Powerpoint
• Microsoft Excel
• Content Marketing
• Project Management
• Youtube
• Marketing Communications
• Facebook
• Cold Calling
• Teamwork
• Html
• Online Advertising
• Email Marketing
• Event Planning
• Twitter
• Marketing
• Account Management
• Microsoft Office
• Sales
• Business Development
• Copywriting
• Digital Marketing
• SEO
• E-Commerce
• Management