Samantha Skeen

WORK HISTORY

EDUCATION

ABOUT SAMANTHA SKEEN

With over 10 years of experience in social media management, I am passionate about creating engaging and diverse content that showcases the latest trends and stories in sports industry. As the Social Media Manager for Toronto Raptors/ Raptors 905 at MLSE, I am responsible for developing and executing channel strategies for various platforms, managing the ambassador and influencer program, and leading strategic initiatives that enhance the brand\'s online presence and community.In my previous role as the Senior Social Media Manager at The Bay, I successfully increased the following and effectiveness rate of the brand\'s social media channels, leveraging my skills in photography, social media marketing, and social networking. I also spearheaded the micro influencer affiliate program, social media strategy, and the quick pivot to in-house digital vendor agency. Additionally, I was the creative vision and director behind The Journey, an ongoing video series that elevated Canadian voices and contributed to a more inclusive and diverse fashion industry.