Samantha S. Simmerson
Marketing & Communications Expert
- Role
- Senior Manager, Global Marketing & Communications at Stoneridge
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Samantha S. Simmerson
Innovative and results-driven marketing and communications leader with 10 years of experience scaling brands and launching new products in fast-moving, technical industries. Skilled at building marketing strategies from the ground up, executing go-to-market campaigns, and driving customer adoption in competitive landscapes. Proven ability to partner with technical, product, and sales teams to define brand positioning, craft compelling narratives, and accelerate market traction. Passionate about storytelling to maximize brand visibility and business impact.
Experience
Senior Manager, Global Marketing & Communications
Apr 2024 — Present · Detroit, MI, US
Spearheaded lean, high-impact marketing campaigns to maximize results and support fast-changing priorities• Built brand credibility through PR, media engagement and strategic storytelling• Partnered cross-functionally with engineering, product and sales teams to create compelling positioning that differentiated products• Implemented digital campaigns across social and web to optimize customer acquisition • Launched new products in B2B and B2C technology markets, developing GTM plans to drive early adoption and customer engagement • Provided strategic counsel and communication support to C-suite executives, leading to enhanced internal and external communication effectiveness and alignment with business goals.
Education
Walsh College
Master of Business Administration (M.B.A.), Business Administration and Management, General
2016 — 2018
Michigan State University
Bachelor of Arts - BA, Advertising
2011 — 2015
Kellogg Executive Education
Kellogg Accelerated Marketing Leadership Program
Skills
- Email Marketing
- Social Media
- Event Planning
- Adobe Creative Suite
- Mobile Application Design
- Customer Service
- Basic Html
- Marketing Communications
- Project Management
- Marketing
- Public Relations
- Media Relations
- Microsoft Office
- Sales
- Copywriting
- Web Design
- Microsoft Word
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