Samantha Scovel

About Samantha Scovel

I am a Senior Customer Success Manager at Iterable, dedicated to transforming client relationships into long-term strategic partnerships. I specialize in driving product adoption, maximizing customer retention, and scaling growth within the SaaS and B2B space. My approach bridges the gap between customer needs and business strategy.Key Experience & Expertise:• 5+ years in Customer Success across diverse sectors: SaaS, B2B Marketing, DevOps, and Demand Generation.• Skilled in strategic account management, translating customer needs into successful project execution, and accelerating product adoption and value realization.• Experienced in designing high-impact marketing strategies and sales enablement campaigns that acquire new customers and drive long-term retention.• Applying 3 years of experience in sports & entertainment (Madison Square Garden) across Marketing and Ticket Sales Strategy, offering a comprehensive view of brand management and large-scale initiatives.

Experience

1. Senior Customer Success Manager

   Iterable

   Sep 2025 — Present

Education

• Mercy University

  Bachelor of Science in Business Administration, Marketing

  2014 — 2017

Skills

• Microsoft Office
• Social Networking
• Public Speaking
• Social Media Marketing
• Microsoft Excel
• Microsoft Powerpoint
• Teamwork
• Social Media
• Salesforce.com
• Marketing
• Research
• Customer Service
• Time Management
• Leadership