Samantha Scherbel

About Samantha Scherbel

Global beauty merchant with deep expertise scaling brands across international markets…

Experience

1. Senior Merchant - Bath and Body Works International

   Bath & Body Works

   Nov 2017 — Present · Columbus, OH, US

   At Bath & Body Works International, I lead the global product assortment strategy across 42+ countries, including travel retail and military locations, ensuring our collections resonate across cultures and customer touchpoints in an omni-channel world. From floorset planning to exclusive international product development, I drive end-to-end product strategy that connects seamlessly across stores, e-commerce, and travel retail.Partnering with regulatory and compliance teams, I influence assortments by navigating market-specific requirements while ensuring global consistency. I collaborate closely with visual merchandising to maintain worldwide compliance and present strategies regularly to executive leadership and international partners.Highlights: • Delivered growth through exclusive international products tailored to global markets. • Conduct global patterning trips to immerse in cultural trends, shaping relevant assortments. • Ensure product strategy is executed omni-channel, creating a seamless customer experience worldwide. • Build and develop a high-performing team—responsible for hiring, onboarding, and mentoring direct reports.At the intersection of creativity, strategy, and omni-channel execution, I ensure Bath & Body Works International delivers consistent, inspiring product experiences to customers everywhere.

Education

• The Ohio State University

  Bachelors in Arts and Sciences, Textiles & Clothing

  2002 — 2006

Skills

• Sales
• Wholesale
• Apparel
• Inventory Management
• Fashion
• Microsoft Excel
• Retail Buying
• Trend
• Merchandise Planning
• Luxury Goods
• Merchandising
• Retail
• Trend Analysis
• Brand Management