Samantha Sackman
Brand Marketing Strategist | Driven by Data, Research & Energy Drinks
- Role
- Brand Strategist at SynergyLabs
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Samantha Sackman
I started my career as a content creator. I had a camera in hand, Adobe open, obsessed…
Experience
Brand Strategist
Nov 2023 — Present · Fort Lauderdale, FL, US
Lead brand strategy and go-to-market planning for multiple pet product lines across Amazon, Walmart, Chewy, and Target. Within six months, drove a 30% increase in sales and helped expand national distribution across 5+ categories.Conduct quarterly consumer and competitive research to optimize positioning and PDPs—resulting in a 70% organic traffic-to-sales conversion rate and top 10 organic rankings for key SKUs.Create 10+ strategic sales enablement and marketing decks monthly to support product launches, sales teams, and executive leadership with actionable market and consumer insights.Manage creative development and cross-functional production of 100+ assets/month, boosting Meta CTRs by 20% through ad content and social creative.Execute Amazon campaigns (DSP + PPC), delivering 15M+ impressions and a 44% campaign conversion rate with 30% paid conversion—fueling strong ROAS and brand growth.
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