Samantha P.

Marketing Manager @Steves & Sons, Inc.

Managed retargeting and prospecting campaigns on Facebook and Instagram. • Owned and planned 20’ display for annual vendor meeting, presenting new products to store managers across the country. • Directed the coordination of private event for industry leaders in building materials sector held at the historic Alamo. • Key role developing and presenting achievements to vendor stakeholders at annual meetings. • Directed the creation of email campaigns, including strategy, messaging and imagery, for consumer and pro target markets totaling 300k annually. • Designed point of purchase (POP) graphics for entire exterior door aisle in Home Depot for Austin 17 store test market • Awarded rollout of new signage in remaining 116 stocking stores • Early adopter of Home Depot\'s product configurator technologies, launching over products in the first year and substantially increasing online revenue. • Led a team to redesign product packaging and labels for over 100 SKUs • Partnered with HGTV and Bravo TV to secure earned media product placement opportunities • Created online advertising (OLA) campaigns via Home Depot Retail Media sponsored products and banners with monthly 15K budget • Procured web development company to redesign company website. Updated and provided all visual content and implemented new features Google Analytics, SEO, related products, and improved user experience.