Samantha Conway
- Role
- Marketing Manager at Capital One
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Samantha Conway
SEO & SEM marketing lead with a demonstrated history of working in media and digital…
Experience
Marketing Manager
Aug 2022 — Present
Develops and executes Capital One Business Deals SEO & SEM strategies, including all content strategies and ideation for new and existing campaigns - Drives all SEM strategic initiatives, partnering with search agencies for constant improvement in CTAs, increases in new customers, and improved landing site experiences - Executed full site domain migration in partnership with Product & Tech teams, ensuring all SEO technical and content best practices are implemented - Coordinated an agency RFP and search and media agency transition, resulting in zero performance interruptions during transition - Serves as a strategic partner with Product, Business Insights, and Business Development teams, helping to guide brand’s B2B product growth strategies
Education
Florida Atlantic University
Marketing, Marketing/Marketing Management, General
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