Samantha Rizzo
Social Media and Web Lead Commercial Aircraft @Airbus
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WORK HISTORY
Social Media and Web Lead Commercial Aircraft @Airbus
Toulouse, FR
Responsible for leading Airbus Commercial Aircraft’s social media and web strategy in line with company-wide governance to support brand reputation, business objectives and customer engagement reflecting company leadership, values and voice.Deliver strategic planning and platform-specific storytelling to maintain and grow an online community of over 7M followers, while driving traffic and engagement on airbus.com to increase visibility for aircraft topics and ensure the brand’s digital presence.Key responsibilities include- Develop and coordinate social media and web content across LinkedIn, Instagram, Facebook, X, TikTok and airbus.com- Promote aircraft customer and programme milestones through tailored, platform-specific content- Grow the online community to reach new and diverse audiences- Influencer Marketing: Increase earned social media reach through influencers / content creators in the aerospace and airline sectors- Manage Airbus Commercial’s external web content and support Airbus Web Strategy with a focus on UX, SEO and SEM performance
EDUCATION
Digital Marketing Institute
Postgraduate Diploma, Digital Marketing
University of Johannesburg
National Graphic Design Diploma, Graphic Design
SKILLS
ABOUT SAMANTHA RIZZO
Strategic, creative content and communications specialist with over 20 years’ experience in brand development, graphic design, advertising, influencer engagement and digital marketing across high-tech and industrial sectors, including 7 years in the aviation industry.Currently Social Media and Web Lead for Airbus Commercial Aircraft, responsible for the brand’s global digital presence and engaging a combined online following of over 7.5 million. Passionate about storytelling through data-driven, audience-centric content strategies that support brand reputation, promote product visibility and increase engagement across digital platforms including customer and media-facing event and international and regional airshow support.Work easily with diverse, multicultural multifunctional teams, experts and stakeholders across Communications, Programme, Marketing and Media Relations around the globe.
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