Samantha Ariztoy Ajuria
Digital Merchandising @mytheresa.com
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WORK HISTORY
Digital Merchandising @mytheresa.com
Munich, DE
Monitor daily new arrivals across all departments.• Track sold-outs and pre-shopping, identify gaps and coordinate with the warehouse.• Conduct regular site checks and clean-ups, maintain product accuracy, navigation flow and overall user experience.• Perform ongoing SEO checks and addition of products to SEO categories.• Product categorization and ensure structure and consistency.• E-Commerce Visual Merchandising across multiple departments, be reactive to trade and trends, curate edits, optimize product placement and align with seasonal storytelling. All whilst maintaining a strong visual aesthetic and brand vision.• Manage Instagram Shop updates as well as product selection.• Produce monthly reports on designer/category performance as well as analyze sales and customer behavior to better product pushes.• Permanent contact with Buying team to co-ordinate product descriptions.
EDUCATION
Los Altos High School
High School Studies
Blanquerna - Universitat Ramon Llull
Master's Degree in Institutional Relations, Events and Protocol Management - Events Management
Lund University
Bachelor's degree, Public Relations, Advertising, and Strategic Communication
Universitat Rovira i Virgili
Bachelor's degree, Advertising and Public Relations
ABOUT SAMANTHA ARIZTOY AJURIA
As a Global PR & Marketing Strategist in luxury fashion, I am really inspired by the fusion of creativity and communication in fashion and look forward to discovering new ideas and trends every day. Experienced in creating and implementing marketing strategies for both Spanish and international markets, including USA, UK, France and Portugal, and creating different plans for each market as well as working with communication agencies and suppliers to ensure flawless execution.Specialized in creating customized communication plans and building strong relationships with key influencers and celebrities to boost brand advocacy. Day to day includes managing VIP and influencer collaborations, organising high-profile activations, and handling media relations.I was born in Spain but grew up in the U.S. and therefore have studied and worked in different countries and cultures, such as the US, Sweden, and Spain. I am a creative, results-oriented, hard-working, efficient, proactive, and responsible person, with a passion for PR and fashion. I value teamwork, adaptability, and a positive attitude in any project I am a part of.
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