Samantha Ragazzi

Brand Image & Production Manager @Woolrich

Bologna, IT

Develop and executed global advertising and digital campaigns, lookbooks, video content, and web strategies, enhancing brand positioning and engagement.• Lead cross-functional collaboration with merchandising, social media, retail marketing, and PR teams to ensure cohesive brand messaging across all platforms.• Manage content production teams (graphic designers, copywriters, e-commerce team) to deliver seamless storytelling experiences.• Worked on the creation of the Woolrich Outdoor Foundation\'s manifesto, overseeing digital storytelling for sustainability initiatives.• Established brand identity guidelines (Brand Books, TOV, Company Profile) to maintain consistency in communication across internal and external stakeholders.