Sam Peterson

About Sam Peterson

Hi there! I am a well-rounded digital marketer with over 12 years of experience…

Experience

1. Sr Digital Marketing Manager

   Vermilion

   Mar 2021 — Present · Boulder, CO, US

   In March 2021 I shifted from the world of academia to Vermilion, a full-service creative agency, now applying my previous experience to our higher education clients and many others. On the digital branch of the team, I work shoulder-to-shoulder with my strategy, web development, and creative teammates to deliver smart, holistic marketing solutions. Best of all, as a Certified B Corp we have the joy of serving brands and nonprofits who are dedicated to making a positive social impact. • Craft thoughtful media plans based on market research, target audience insights, and strategic channel mix.• Build, manage, and optimize performance-driven campaigns across various channels. Direct experience with Meta, Google, YouTube, LinkedIn, Twitter/X, Bing, Spotify, NextDoor, and Reddit.• Be a diligent steward of client dollars, monitoring ad spend to align with budget pacing and maximums.• Lead digital analytics and tracking implementation to capture key online events and conversions. Deep experience with Google Tag Manager and cross-platform integrations.• Provide client trainings on GA4 reporting and attribution, personalized to each organization\'s instance, KPIs, and experience level.• Assess and synthesize data into meaningful insights. Create reports and dashboards to intuitively convey not just the metrics, but the story that those metrics are telling and why it matters.• Provide email and CRM support on strategy, deliverability, template building, code troubleshooting, segmentation, and database hygiene.• Contribute to content creation including ad copy writing, graphic adjustments, and webpage building.• In the constantly evolving digital landscape, invest in continuous self-education to understand emerging trends, new technologies, and policy changes.No matter the project, I pride myself in approaching my work with empathy, responsiveness, critical thinking, and a commitment to finding the best solution.

Education

• Murdoch University

  Study Abroad Semester, Psychology

  2010 — 2010

• University of Wisconsin-Eau Claire

  B.A. (double major), Psychology and Public Communications

  2008 — 2012

Skills

• Writing
• Editing
• Resume Writing
• Team Leadership
• Kayaking
• Leadership Development
• Ropes Course Facilitation
• Outdoor Recreation
• Social Networking
• Coordinating Events
• Interpersonal Communication Abilities
• Marketing
• Research
• Mentoring
• Adobe Design Programs
• Writing Skills
• Social Media
• Microsoft Office
• Communications Planning
• Student Affairs
• Photography