Samantha Paxson
C-Suite Executive: Growth and Business Transformation Catalyst / EY/ Professional Keynote Speaker / Fintech Board Member / Financial Industry Influencer
- Role
- Advisor in Residence at EY
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Samantha Paxson
Samantha Paxson is a growth and business transformation strategist. Armed with more than two decades of C-suite experience, Samantha specializes in helping fintechs, community banks and credit unions refine their strategic bets, focus on their end-consumer and create precision around their P&L. Working within the intersection of technology, operations, experience and growth, she builds the architecture to rapidly scale revenue, retention, compression reduction, and then operationalizes new market segments and strategies to grow.She most recently served as Chief Experience Officer of Co-op Solutions, expanding the organization from $136M to more than a half-billion in revenue, evolving the 40-year-old organization to become a truly platform-based ecosystem leading more than employees, serving 3,500 financial institutions and 60 million consumers. She now leads three organizations serving as CEO of growth accelerator, Power & Light Collaborative, Advisor in Residence for EY and Principal/CGO for Acumen Financial Advantage. Paxson also serves in an advocacy capacity on multiple boards including a $1B community FI, lending tech, insure tech and wealth/investment platforms. She previously served as the Board Vice Chair at Children’s Miracle Network Hospitals, co-chaired the LA 5050 Women on Boards and served on the Selection Board for the Herb Wegner Awards honoring outstanding Credit Union leaders.
Experience
Advisor in Residence
Oct 2024 — Present
Education
USC Marshall School of Business
Master of Business Administration - MBA
2023
Stanford University Graduate School of Business
Finance and Accounting
2018
University of Southern California
BA, Dual Degree: Annenberg School for Communication & Journalism, DornsLife Center LAS, Social Sciences
1993 — 1997
Skills
- Multi-Channel Marketing
- Strategy
- B2b Marketing
- Strategic Marketing
- Brand Management
- Product Marketing
- Fundraising
- Marketing Strategy
- Social Media Marketing
- Creative Direction
- Press Releases
- Online Marketing
- Digital Marketing
- Relationship Marketing
- Product Launch
- Brand Development
- Brand Architecture
- Strategic Planning
- Event Management
- Digital Strategy
- Product Management
- Strategic Partnerships
- Social Curation
- Integrated Marketing
- Marketing Communications
- Online Advertising
- Writing/Editing
- B2b
- Direct Marketing
- Marketing
- Brand Strategy
- Experiential Marketing
- Marketing Management
- Email Marketing
- Public Relations
- Media Relations
- Executive Coaching
- Creative Strategy
- Leadership
- Lead Generation
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