Samantha Needham

About Samantha Needham

I’m a marketing and product executive with a 20 year proven track record of driving growth and digital transformation. I’m energized by improving people\'s lives with intuitive products and user experiences (UX), actionable insights, developing others, experimentation and innovation. As the oldest of three growing up in Houston, TX, my family lived paycheck to paycheck. I always felt a sense of responsibility so at sixteen, I taught myself how to code working at my dad\'s software company. After graduating, I joined Brink’s as their #2 marketer. I owned and delivered marketing, sales enablement, and digital products, including their first-ever global intranet with 3K users in three languages. Next, I built Webalicious Designs to help SMBs and co-founded a start-up, Tripeezy, to disrupt the travel industry. Without sufficient capital, I started consulting for Dell OEM. I won several internal awards for building their content engine and acquisition funnel including a new product, Build My Bezel, influencing $MM in revenue. This snowballed into consulting at PwC Advisory where I launched their first social media influencer program and overhauled PwC.com, partnering with senior leaders. I pivoted to client-side at Upland Software, integrating MarTech from SaaS M & As and increased sales effectiveness using automation, site optimization and chat. Shortly after winning the Rookie of the Year, I got the call to build a digital and creative team at SVB. At SVB, I built several functions with progressive increases in leadership to a 50+ team with multi-million dollar annual budget. As Head of Marketing Innovation, I led enterprise-wide strategic change, optimized our digital CX, and built new marketing tech, automation, data, and analytics products.I also elevated and empowered others through coaching, promotion and development. I was a SVB mentor & Hackathon judge, helped launch MarTech Day for CMOs, internal DE & I speaker, and sat on two MarTech customer advisory boards. I\'m a world traveler (30+ countries), real estate investor, pickleball player, & bonus mom

Experience

1. Sr Director, Global Web Strategy and Growth (Product Management - Web, Seo, Gx)

   SurveyMonkey

   May 2024 — Present · Austin, TX, US

   SurveyMonkey is a leading global survey and forms platform, trusted by millions of organizations and individuals to help them uncover insights about their customers, employees, and prospects. Report to Head of Global MarketingAll the good stuff: Top of Funnel, Web Strategy and Growth, CRO, CMS Platform, Experimentation, SEO, Localization, and Digital Experience

Education

• SMU Cox School of Business

  BBA, Marketing

• Southern Methodist University

  BA, Psychology

Skills

• Medidata Rave
• Oc Rdc
• Data Management Project Management
• Clinical Data Management
• Oracle Clinical
• Pharmaceutical Industry
• Sop
• Gcp
• Medical Devices
• Clinical Research
• Iso 14155
• Budget Preparation
• Therapeutic Areas
• Bid Defence
• Vaccines
• Resource Management
• Clinical Development
• 21 Cfr Part 11
• Clinical Trials
• Pharmacovigilance
• Cross-Functional Team Leadership
• Inform
• Ich-Gcp
• Clinical Monitoring
• Budgets
• Good Clinical Practice (Gcp)