Samantha Santaniello-Lawrence

Building Enterprise GTM & Partnership Engines for Venture-Backed Startups | Head of Platform, MassMutual Ventures

Role
Head of Value Creation at Massmutual Ventures
Location
Austin, TX, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Samantha Santaniello-Lawrence

What I DoAs Head of Platform at MassMutual Ventures, I connect our portfolio to decision-makers inside Fortune/Global enterprises—building the relationships and GTM programs that lead to six and seven-figure contracts. I design scalable partnership playbooks, advise on enterprise sales strategy, and integrate strategic partners into MMV’s marketing, events, and community initiatives. I strive to be consultative and add as much value as I can to each startup. ImpactSupported dozens of startups in closing high dollar enterprise deals and accelerating revenue growth.Built an executive network spanning insurance, financial services, and other industries, creating repeatable introductions that shorten sales cycles.Translate enterprise pain points into actionable opportunities, aligning founders and corporate innovators. BackgroundBefore MMV, I led growth at macro-eyes, a Gates Foundation–backed health-tech startup, commercializing predictive models to improve hospital utilization. Earlier, at Point72, I helped design investment products leveraging alternative data. Outside the OfficeWine enthusiast, NY-pizza devotee, fitness fan, and proud dog-mom to Cinnamon.Let’s connect if you’re scaling an early-stage company, exploring strategic partnerships, or building innovation programs inside a large enterprise.

Experience

  1. Head of Value Creation

    Massmutual Ventures

    Jul 2020 — Present · Austin, TX, US

    MassMutual Ventures is the venture arm of MassMutual Financial Group, which is a global diversified financial services firm managing approximately $750B AUM. MMV manages $1B of investment capital across 2 funds with a focus on Series A to growth-stage software companies across the globe operating in the fintech, healthcare, enterprise Saas, and cybersecurity sectors.

Education

  • Wine Scholar Guild

    Italian Wine Scholar

  • Wesleyan University

    Bachelor's Degree, College of Social Studies (Econ, History, Govt, Social Theory)

  • University of Otago

    Oversea's Program, International Relations and Affairs

  • General Assembly

    Data Analytics , Data Analytics (Tableau, SQL, Python, Excel)

    2017 — 2018

  • Harborfields High School

    High School Diploma, General Studies

  • Wine & Spirit Education Trust

    DipWSET , Wine Steward/Sommelier

    2020

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Samantha Santaniello-Lawrence — Head of Value Creation at Massmutual Ventures in Austin, TX, US | Unifers