Samantha Montgomery
Associate eCommerce Manager at Dyson
- Role
- Associate Ecommerce Manager, Global Merchandising at Dyson
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Samantha Montgomery
Driving site merchandising strategy and category performance for Dyson.com’s Home & Audio product assortment. Passionate about data-driven site optimization, cross-functional collaboration, and delivering exceptional customer experiences.
Experience
Associate Ecommerce Manager, Global Merchandising
Jan 2026 — Present · Chicago, IL, US
Own global campaign merchandising and product launch execution across North America and West markets, translating trading priorities and performance insights into localized customer centric experiences-Deliver and maintain the U.S Market Merchandising Plan, aligning market trading priorities with Global’s annual planning to ensure early visibility into campaign and asset needs-Serve as primary liaison between global creative, trading, and regional eComm teams to ensure campaign readiness, asset localization, and timely launch across CMS platforms-Influence global campaign planning cycles by representing market performance trends, customer behavior insights, and commercial priorities-Coordinate multi-market campaign rollout processes, including asset governance, localization workflows, and cross-functional launch readiness-Identify gaps between global creative output and market needs, proactively driving solutions to optimize campaign relevance and performance-Partner with SEO and analytics teams to ensure campaigns are discoverable, continuously optimized, and have KPIs tracked against them-Drive development and A/B testing of new merchandising capabilities and site features to enhance campaign execution and on-site experience.
Education
Quinlan School of Business, Loyola University Chicago
Bachelor of Business Administration - BBA, Marketing Major/Supply Chain Minor
2014 — 2018
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