Samantha Minish

About Samantha Minish

With extensive experience creating strategic business plans for multi-platform digital…

Experience

1. VP of Content Delivery (Digital Content and Products)

   AVIXA

   Jul 2019 — Present

   Leading digital transformation and continued evolution for a well-established non-profit trade association and professional society for the audio visual (AV) industry through product innovation, organizational evolution and operational efficacy- Expanded digital reach by 75% and engagement by 60% by relaunching website with a user-first experience that simultaneously optimized team output through the ground-up rebuild of CMS, brand new cross-platform integration, and enabled data-driven decisions. 20••••24 will bring further alignment to our learner\'s journey as well as our audience\'s commerce path- Developing a brand new market-based community network to support the growth of our industry, serving as both a B2B and a B2C solution that enables experiential and business opportunities. Grew to over 12k subscribers and 150k visitors in first year- Grew video views from under 30k annually to over 500k in first half of 2023 through multi-tiered strategy including launching new integrated OVP, positioning video as primary storytelling medium, and multi-platform distribution strategy. This also launched one of the first new revenue opportunities outside of our core product set in years, contributing to 5% of non-trade show revenues in first 6m after launch and projected to exceed 10% within first 18m- Served as product and content SME for sales and business development teams, reimagining business models for established and new-to-market product sets- Introduced consistent and multi-varied user feedback loops. B2C user research included surveys backed by market research, focus groups, A/B testing, and guided interviews. B2B user research included a dedicated advisory group of industry leaders from different solution areas as well as geographical regions- Established new product and program management departments that collectively sped up time-to-market and reduced stakeholder friction through the rollout of a portfolio-based prioritization process.

Education

• The University of Georgia

  Bachelor of Arts & Journalism, Media Management and Production

  2002 — 2006

Skills

• Multimedia
• Video
• Digital Media
• Mobile Applications
• Digital Strategy
• Omniture
• Digital Photography
• Online Advertising
• Information Architecture
• Video Production
• Storytelling
• Agile Methodologies
• Content Management Systems (Cms)
• Web Analytics
• Mobile Devices
• Jira
• Agile Project Management
• Facebook
• User Experience
• Scrum
• Broadcasting
• Rally
• Broadcast
• Social Media
• Strategic Partnerships
• New Media
• Content Strategy
• Editorial
• Cms
• Editing
• Content Management