Samantha Matt
Content, Commerce, & Audience Growth Leader | Author of \"Average is the New Awesome\" | Creator of Forever Millennials
- Role
- Founder, Creator, & Editor-in-chief at Forever Millennials Formerly Forever Twenty Somethings
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Samantha Matt
Greetings! I’m a writer, creator, digital media leader, and Internet Person with a…
Experience
Founder, Creator, & Editor-in-chief
Forever Millennials Formerly Forever Twenty Somethings
Mar 2011 — Present · Boston, MA, US
Founder of Forever Millennials, a multi-platform nostalgia and lifestyle social brand and Substack with 100K+ followers. It evolved from Forever Twenty Somethings, the online magazine I launched in 2011 and ran for nearly a decade.Forever Millennials (Present)- Produce, write, film, and edit all content across Instagram, TikTok, Threads, Facebook, and Substack- Create viral memes, essays, and videos that reach millions beyond core followers, expanding brand awareness and engagement- Drove 15M+ social impressions in 90 days and grew Substack newsletter subscribers 347% in six months by testing new content formats, audience growth strategies, and lead generation tactics- Partner with brands on sponsored content and experiment with social commerce and community-building initiatives.Forever Twenty Somethings (2011–2020)- Founded and scaled an online magazine for millennials that reached 800K+ monthly pageviews at its peak- Built and managed a contributor network of 80+ volunteer writers, editors, and interns; assigned, wrote, and edited original and branded content; maintained content calendars- Monetized through display advertising, affiliate marketing, branded content, and live events- Launched and grew social media accounts (Facebook, Instagram, Twitter/X, Pinterest) and managed paid social promotions to boost traffic and engagement- Expanded reach through syndication partnerships with HuffPost, Thought Catalog, and The Financial Diet- Conducted keyword research and optimized content for SEO using Yoast and SEMrush; updated legacy content to maintain rankings and traffic after publishing ended.Press Highlights- Named one of the 25 Most Social People in Boston by Boston Magazine- Featured in The Boston Globe, Forbes, and BostInno- Appeared on NECN as a guest commentator on trending topics
Education
Ithaca College
B.S.
Skills
- SEO
- Writing
- Avid Interplay Access
- Scriptwriting
- Inews
- Entertainment
- Dreamweaver
- Video Editing
- Premiere
- Mailchimp
- Chyron
- Creative Writing
- Mac
- Television
- Windows Media Encoder
- Html
- Video Production
- Content Marketing
- Blogging
- Windows
- Avid Interplay Assist
- Google Analytics
- Enps
- Adobe Contribute
- Photoshop
- Editorial
- Digital Strategy
- Post Production
- Freelance Writing
- Final Cut Studio
- Dvd Studio Pro
- Digital Media
- Social Media
- Adobe Audition
- Digital Marketing
- Wordpress
- Final Cut Pro
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