Samantha Mahoney
Emea Channel Marketing Lead- Surface @Microsoft
Signup · Get unlimited contacts
WORK HISTORY
Emea Channel Marketing Lead- Surface @Microsoft
GB
As the EMEA Channel Marketing Lead for Surface, I drive the strategy, execution, and performance of partner‑led marketing across one of Microsoft’s most dynamic regions. My role focuses on empowering our channel ecosystem to accelerate growth, elevate the Surface brand, and deliver meaningful value to customers.I lead integrated marketing programmes that span co‑marketing, demand generation, partner enablement, and retail excellence — ensuring our teams have the insights, assets, and support they need to succeed. A big part of my work is translating global strategy into locally relevant execution, balancing creativity with data‑driven decision‑making to maximise impact.I collaborate closely with cross‑functional teams across sales, product, and global marketing to strengthen our go‑to‑market motions, improve partner experience, and drive measurable business outcomes. At the heart of it all is a commitment to inclusive storytelling, strong partnerships, and marketing that genuinely moves the needle.
EDUCATION
Thames Valley University
BA Hons in 3D design
ABOUT SAMANTHA MAHONEY
Senior Marketing Leader with 18+ years of experience shaping customer‑centric strategies, driving partner growth, and delivering measurable impact across fast‑paced, high‑pressure environments. I specialise in channel marketing, integrated campaigns, and cross‑functional collaboration that brings clarity, momentum, and results.I’m energised by work that blends creativity with data, and I’m known for turning complex challenges into clear, actionable plans. My approach increasingly integrates AI‑driven insights, marketing automation, personalisation, and predictive analytics to strengthen decision‑making and elevate campaign performance. Whether leading regional go‑to‑market strategy, empowering partners, or elevating brand storytelling, I focus on building marketing that truly moves the needle.Continuous learning is a core part of how I operate. I’m intentional about developing new skills, challenging myself, and staying curious — especially as AI transforms modern marketing, customer experience, and content creation. I’m passionate about inclusive, purpose‑driven work and creating environments where teams and partners can thrive.Core Skills: Channel Marketing, Partner GTM, Integrated Campaigns, Retail Excellence, AI‑Driven Insights, Storytelling, Cross‑Functional Leadership, Ecosystem Growth.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.