Samantha Willis

About Samantha Willis

Marketing and growth strategist with a focus on driving customer acquisition, conversion, and retention for a private school franchise.At the corporate level, I lead admissions and marketing strategy for 30+ locations nationwide, working with school leadership to plan and execute campaigns, community partnerships, and events. I support schools throughout the entire enrollment process, coaching leadership teams on enrollment strategy, developing messaging, supporting admissions efforts, and analyzing data to strengthen engagement and retention. I also support new location launches and expansions, developing go-to-market strategies that build early awareness, generate demand, and accelerate initial growth in competitive markets. With a consultant mindset, I align educational integrity with operational goals to drive sustained growth across diverse and competitive markets.As I continue to evolve professionally, I am driven by opportunities to embrace new challenges, foster personal growth, and contribute to meaningful projects. I am passionate about leveraging my broad skillset to create value in any setting and contribute to innovative, forward-thinking teams.

Experience

1. Marketing & Admissions Strategist

   Klaschools

   Jun 2025 — Present

Education

• The University of Alabama

  Bachelor of Science - BS in Human Environmental Science, Early Childhood Education