Samantha Lovecky

About Samantha Lovecky

I’m an Associate Media Director with 7+ years of experience in marketing and advertising, specializing in building smart, thoughtful campaigns that connect with consumers and drive results. I’ve worked across a variety of industries and brands, partnering with teams across strategy, marketing, creative, analytics, investment, PR, retail/shopper, and influencer to develop and execute integrated marketing campaigns.My expertise sits at the intersection of marketing strategy and detailed campaign planning — helping brands translate their business objectives into paid media plans that are strategic, collaborative, and effective across digital and traditional channels.I thrive in fast-paced, collaborative environments where problem solving, partnership, and creativity come together. I’m someone who enjoys organizing chaos, creating clarity, and building plans that balance brand storytelling with performance-driven results.Outside of work, I’m a big believer that creativity shows up everywhere — in photography, travel, art, and even the way we approach challenges. I’m always looking to grow, learn, and work alongside people who care about what they do.Core Focus Areas: Marketing Strategy | Integrated Campaign Planning | Media Planning & Strategy | Cross-Channel Paid Media | Brand & Performance Marketing | Audience-First Marketing | Client Collaboration | Cross-Functional Partnership | Budget Management | Digital & Traditional Media

Experience

1. Associate Director, Planning

   PHD

   May 2025 — Present

Education

• Illinois State University

  Bachelor's degree, Marketing

  2013 — 2017

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Organization Skills
• Problem Solving
• Leadership
• Social Media
• Marketing Strategy
• Marketing
• Time Management
• Teamwork
• Customer Service
• Microsoft Office
• Sales
• Microsoft Word
• Public Speaking
• Creativity Skills
• Critical Thinking