Samantha Gifford
AVP - Family Office, Trust Relationship Manager @Hancock Whitney
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WORK HISTORY
AVP - Family Office, Trust Relationship Manager @Hancock Whitney
EDUCATION
Florida State University - Herbert Wertheim College of Business
Bachelor's degree, Finance and Real Estate
ABOUT SAMANTHA GIFFORD
Energetic and highly organized marketing manager with extensive experience in field marketing, campaign management, campaign execution, consumer banking, go-to-market strategy development, event management, business development and leadership. Demonstrated experience in leading multi-channel global campaigns with consistent optimizations and A/B testing. Adept at developing and executing comprehensive go-to-market strategies that drive enterprise sales growth through direct and partner channels. History of success creating and launching key account expansion programs, while ensuring brand consistency. As a Global Campaign Manager for FIS I was responsible for developing, executing, and leading the go-to-market strategy for priority verticals where I created awareness and interest at target accounts through a variety of owned and paid channels. By leveraging my expertise in demand generation, campaign management, global communications and change management I delivered impactful and measurable results that increased revenue and market share for FIS. I also partnered with cross-functional teams, stakeholders, and agencies to align marketing objectives with business goals and client needs.
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