Samantha Bennet

About Samantha Bennet

Operations and program leader with 15+ years experience driving organizational transformation, building scalable training programs, and managing cross-functional teams. Expert in organizational tool adoption, stakeholder management across product and strategy teams and framework design that enables teams to produce their best work through optimized workflows with key performance indicators in mind-Strategic Operations & Business Strategy: 12+ years developing business strategies, and managing cross-functional initiatives across media, technology, and digital platforms. Proven ability to structure ambiguous problems into actionable frameworks and translate insights that drive company priorities.Executive Stakeholder Management & Cross-Functional Influence: 10+ years partnering with C-suite executives, VPs, and senior leadership across product, engineering, marketing, and finance organizations. Expert in building relationships and aligning diverse stakeholders on strategic goals.Operational Excellence & Team Leadership: 10+ years building and scaling high-performing teams, designing operational frameworks, and implementing performance measurement systems. Technical & Platform Expertise: Google Analytics, CRM systems, marketing automation (ActiveCampaign, Mailchimp), project management tools (Asana, Jira), social media platforms, SEO/SEM, analytics platforms, survey tools, CMS (WordPress).

Experience

1. Vice President, Operations and Programs

   Bluelena

   Sep 2023 — Present

   Designed and executed end-to-end revenue and audience growth optimization program using data-driven approach and quantitative analysis across multi-channel deployment (email campaigns, webinars, self-service resources). Delivered $1M in client revenue and 15% YOY email growth- Led strategic market expansion, designing self-service tier for emerging market segment. Developed a comprehensive business case and self-service product strategy that expanded the addressable market, including operational frameworks, and customer success workflows that enabled independent launches- Led complex vendor contract negotiations during company-wide pricing restructure, achieving six-figure cost savings while securing custom feature development. Identified strategic requirements that established competitive differentiation- Built and scaled operations team of three during organizational transformation, designing performance measurement frameworks and onboarding curriculum. Reduced time-to-productivity while establishing operational KPIs that improved team efficiency and cross-functional collaboration.

Education

• University of Maryland

  Bachelor of Arts, Journalism

  2004 — 2008

Skills

• Post Production
• Line Producing
• Email Marketing
• Microsoft Excel
• Filezilla
• Client Relationship Building
• Research
• Episode Pro
• Writing
• Digital Video
• Storytelling
• Final Cut Pro
• Social Networking
• Multimedia
• Social Media Marketing
• Editing
• Television
• Television Production
• Enps
• Photoshop
• Multimedia Project Management
• Script Editing
• Field Producing
• Social Media
• Basic Html
• Public Relations
• Public Speaking
• Crm
• Video
• Content Management
• Video Editing
• Video Production
• Web Video