Samantha Lacy
Customer Success Manager @BrandBastion
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WORK HISTORY
Customer Success Manager @BrandBastion
EDUCATION
Humber College
Public Relations Certificate (with Honours), Public Relations/Image Management
Ryerson University
Bachelor's Degree (with Honours), English
SKILLS
ABOUT SAMANTHA LACY
As a Customer Success Manager with over 5 years of experience in SaaS customer engagement, I focus on empowering clients to achieve their goals through platform optimization and strategic consultation. At PathFactory, I collaborate across teams to align on client objectives, ensure seamless implementation, and guide enterprise and mid-market clients toward campaign success. My role emphasizes fostering long-term partnerships through meaningful business reviews, actionable recommendations, and goal-driven strategies. Leveraging expertise in Salesforce, Catalyst, ChurnZero, Gong, and other tools, I pull data-driven insights that enhances client satisfaction and retention. Known for my strategic thinking and problem-solving abilities, I aim to build value-driven relationships that drive success for both clients and the organization.My experience has focused on MarTech and sales enablement thus far, with additional experience in selling and optimizing AI and generative AI tools in the platform.
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