Samantha Urban Tarrant
Brand & Communications Strategist at Code.org
- Role
- Brand Strategist and Communications Manager at CodeAI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Samantha Urban Tarrant
I’m a communications strategist passionate about the intersection of storytelling, advocacy, and innovation. With 15 years of experience leading brand, content, and campaign strategy, I help mission-driven organizations connect with their audiences in ways that inspire action and drive impact.As Brand Strategist and Communications Manager at Code.org, I shape the strategic direction of a global education brand working to ensure every student has the opportunity to learn computer science — and now, AI. My work centers on uniting cross-functional teams around a clear brand narrative, developing creative briefs that move ideas into execution, and ensuring every communication aligns with our mission and values.I’m especially energized by the evolving role of AI in marketing — using tools like ChatGPT to enhance creativity, streamline insights, and build smarter, more responsive campaigns. I believe in the power of clarity, collaboration, and curiosity to turn strategy into storytelling that makes a difference.
Experience
Brand Strategist and Communications Manager
Feb 2024 — Present
I\'m responsible for shaping and guiding the strategic direction of Code.org\'s brand and messaging across all platforms. Focusing on brand strategy, I develop creative briefs and manage the calendarization of integrated assets, ensuring all communications are cohesive, impactful, and aligned with our mission and goals.
Education
Southern Methodist University
Bachelor of Science, Journalism, Cinema Television, Gender Studies
2005 — 2009
Skills
- Blogging
- Audio Editing
- Research
- Web Producing
- Press Releases
- Communication
- Editing
- Teamwork
- Ap Style
- Entertainment
- Writing
- Leadership
- Web Editing
- Social Networking
- Social Media Marketing
- Localization
- Storytelling
- Leading Meetings
- Film
- Publications
- Critique
- Copy Editing
- Creative Problem Solving
- Ap Stylebook
- Video Editing
- Copywriting
- Journalism
- Social Media
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