Samantha J. Sexton
- Role
- Marketing Communications Manager & Social Lead Strategist at Parker Hannifin
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About Samantha J. Sexton
With over 20 years experience, I am a passionate, strategic, multidisciplinary B2B…
Experience
Marketing Communications Manager & Social Lead Strategist
May 2019 — Present
Strategically differentiate the marketing and communication initiatives of Parker Hannifin Corporation.\\\\n\\\\nResponsible for the implementation and management of strategies and programs for marketing. Supports group and division marketing efforts related to advertising, promotions, strategic product campaigns, and cross-functional team leadership. Assist internal and external sales teams with multiple communications tools and marketing platforms to drive sales while ensuring corporate brand consistency.\\\\n\\\\nBrand Management, Strategic Marketing Communications, e-Commerce, & IoT (Internet of Things)\\\\n\\\\n-Revolutionized industry catalog by optimizing rich, quality digital content to capture the specific learning styles of Millennials in the workforce and introducing to Generation Z engineers using our guide at Universities nationwide.\\\\n\\\\n-Generates an additional 1200 unique visitors a month since eHandbook launch (not including those who have used the downloadable pdf in the past).\\\\n\\\\n-Garners 71% repeat visitors with an average of 5 page views per session.\\\\n\\\\n-Implemented QR codes and RFID technology into product lines to engage customers interest in IoT offerings.\\\\n\\\\n-Increased new visitors to the division website by 83% through strategic communications campaigns via social media, Eloqua, Compendium blogs, and web-based O-ring Calculator app.\\\\n\\\\n-Incorporated Microsoft WebSphere into the existing website, increasing visitor sessions by 52%.\\\\n\\\\n-Monetized analytics, demonstrating sales wins attributed from organic website SEO with and without e-commerce and quote cart functionality.\\\\n\\\\n-Incremental product news and services exposure through industry blogs with open rate of 73% on avg.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
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