Samantha Lai
Trading Insights Manager - Electricals @Argos
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WORK HISTORY
Trading Insights Manager - Electricals @Argos
Business partner to the heads of the Trading and Merchandising teams- Responsible for championing customer mindset and needs in trading forums and transforming customer and market data into commercial opportunities to drive stakeholder engagement - Uncovered missed sales opportunities and identified future threats to the electricals category through market and customer trends and cross-channel analyses- Developed a DE & I research toolkit which enabled colleagues to consider accessibility and inclusivity throughout the research journey
EDUCATION
University of Bristol
Bachelor of Science (BSc), Experimental Psychology
St Olaves Grammar School
A-level
SKILLS
ABOUT SAMANTHA LAI
With a background in psychology and experience in consumer insights and research, I excel…
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