Samantha Gerson
Senior Product Manager- Web Technologies @Cipd
London, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Sep 2022 — Present
Senior Product Manager- Web Technologies @Cipd
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Wimbledon, GB
Led a team of 5 in managing over 30 web products at various lifecycle stages, including a Generative AI MVP.• Established a product lead approach within the organization post-launch on Optimizely, in collaboration with business, communication, and change consultants.
EDUCATION
1989 — 1991
University of the West of England
Business and Finance
SKILLS
Product MarketingSocial Media MarketingWeb AnalyticsIntegrated MarketingDigital MediaDigital Brand CommunicationsEmea B2b and B2cPerformance Digital MarketingCrmBrand ManagementB2cB2bDirect MarketingDigitalStrategyE-CommerceSocial MediaDigital MarketingRelationship MarketingMarketingCreative StrategyDigital StrategyEmeaBrand ArchitectureGoogle AnalyticsMedia PlanningMarketing CommunicationsPerformance TuningEcrmB2b MarketingAnalyticsOnline AdvertisingSEOInteractive AdvertisingInteractive MarketingAccount ManagementCampaign ManagementAdvertisingBrand DevelopmentPpc
ABOUT SAMANTHA GERSON
At CIPD, my leadership in managing a diverse portfolio of over 40 web products with my…
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