Samantha Fuss
Senior Account Executive, Digital Health & Wellness at Burson
- Role
- Senior Account Executive, Digital Healthcare at Burson
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Fuss
Samantha Fuss is a Senior Account Executive at Burson within the agency’s renowned Digital Health & Wellness practice. With 4+ years of digital marketing experience, she is highly skilled in organized research, project management, and client communication, driving content strategies and development that deliver relevance and engagement among priority audiences.Her expertise spans digital content strategy and development; end-to-end campaign, event, and production management; cross-functional collaboration with creative and media teams; executive communications and visibility; graphic design and copywriting; media monitoring and social media auditing; traditional PR, digital marketing, and influencer marketing; data and insight analysis; and support for regulatory milestones, issues management, and branded and unbranded disease awareness.Client industry background includes health and wellness, healthcare, entertainment, film and television franchise marketing, fashion, food and beverage, consumer packaged goods (CPG), government, financial services, consulting, sports betting and gambling, sports and recreation, climate action, cybersecurity, and technology and electronics.Fuss graduated from Syracuse University’s S.I. Newhouse School of Public Communications and Martin J. Whitman School of Management with a degree in public relations and marketing. During her time at Syracuse, she served as the Creative and Design Director of University Girl Magazine.*All posts and newsletter editions are my own work and views and not that of my current employer*
Experience
Senior Account Executive, Digital Healthcare
Nov 2025 — Present
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor's degree, Public Relations
2019 — 2023
Syracuse University - Martin J. Whitman School of Management
Minor, Marketing/Marketing Management
2019 — 2023
University of Florida College of Journalism and Communications
Summer Media Institute, Communication and Media Studies
2018 — 2018
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