Samantha Friedberg
Brand Marketing @ PepsiCo
- Role
- Senior Brand Marketing Manager - Social & Culture, Mtn Dew at PepsiCo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Friedberg
Strategic integrated marketer with 11+ years industry experience in advertising, brand strategy and digital / 360 campaign development and execution. Passion for managing collaborative cross-functional teams, and bringing innovative thinking to solve business challenges. Experience on established global brands as well as emerging brands and products. Industry experience includes CPG/food & beverage, tech, travel, financial services, consumer electronics & e-commerce.Specialties: Account management, brand marketing, strategic planning, campaign development & production, integrated marketing, video & content production, social strategy/community management, client relationship management, project management, brand positioning, digital strategy, brand awareness
Experience
Senior Brand Marketing Manager - Social & Culture, Mtn Dew
Mar 2024 — Present
Mountain Dew, Pepsi
Education
Tulane University - A.B. Freeman School of Business
Marketing / Consumer Behavior
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