Samantha Ray

About Samantha Ray

Strategic executive marketing leader with 10+ years of experience driving enrollment growth, revenue, and brand equity across higher education, healthcare education, and workforce-aligned programs. Proven ability to design, scale, and optimize omni-channel marketing and student acquisition strategies across budgets ranging from $0 to tens of millions of dollars. Deep expertise spanning digital and organic marketing, healthcare field marketing, employer partnerships, and full-funnel student journey optimization.Recognized for building and leading high-performing teams, partnering directly with universities, healthcare systems, and employers, and identifying scalable solutions that improve conversion, efficiency, and long-term growth. Experience working across university-direct, online program management (OPM), and fee-for-service models, with a strong track record of launching new programs, expanding into new markets, and improving key performance metrics through data-informed strategy.

Experience

1. Director of Marketing Solutions

   Risepoint

   May 2025 — Present

Education

• California State University, Long Beach

  Bachelor of Science (B.S.), Business Marketing and a Minor in Child Development and Family Studies

  2012

• California State University, Fresno

  Master's degree, Business Administration

  2023

Skills

• Email Marketing
• Data Entry
• Campusvue
• Inventory Management
• Teamwork
• Customer Service
• Account Management
• Sales
• Telecommunications
• Management
• Social Media
• Strategic Planning
• Public Relations
• Organization
• Crm
• Marketing
• Hospitality
• Event Planning
• Communication
• Customer Satisfaction
• Training
• Online Marketing
• Time Management
• Retail
• Goal Oriented
• Online Advertising
• Visual Merchandising
• Advertising
• Product Marketing
• Alumni Relations
• Merchandising
• Social Networking
• Brand Awareness
• Event Management
• Quickbooks
• Digital Marketing
• Microsoft Word
• Team Leadership
• Leadership
• Strategy