Samantha Taylor
Live Event Marketing- Midwest at Professional Bull Riders, A TKO Company
- Role
- Live Event Marketing - Midwest at TKO
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Samantha Taylor
Experienced Marketing Professional within the Professional Sports, Outdoors, and…
Experience
Live Event Marketing - Midwest
Mar 2018 — Present · Kansas City, MO, US
This role is responsible for the planning, scaling, management, and execution of PBR (Professional Bull Riders) tour events in the Midwest market. The Marketing Manager leads designated team comprised of PR, Sales and Marketing to effectively promote the Professional Bull Riders event in each market assigned. Responsible for identifying and securing new \"go to market\" opportunities in traditional marketing, advertising, sponsorship, trade and third-party promotions and activation. Identifying partnership with the aim at generating new revenue streams and delivering positive ROI in the process. Large event ticket sales analysis of YOY revenue and ticket sales goals.This role is responsible for building comprehensive, analytics and data based, go to market plans, digital strategy and experience; and traditional media buying, driving creative vision, solidifying local partnerships and influencers to gain effective grassroots and word of mouth in regions throughout the country. Our efforts continue elevate and grow the Sport of Bull Riding and Western Lifestyle, as well as retain our fans. Formerly an Endeavor WME IMG Company. TKO Holdings 2025.
Education
The University of Kansas
Bachelor of Science -Journalism , Strategic Communication
2011 — 2014
The University of Kansas
Bachelor of Applied Science, Strategic Communications- Journalism
2011 — 2014
Southwest Baptist University
Bachelor of Applied Science (B.A.Sc.), Journalism- Organizational Strategic Communication
2014 — 2015
Skills
- Adobe Creative Suite
- Public Affairs
- Customer Service
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Event Planning
- Social Media Outreach
- Publications
- Newspapers
- Illustrator
- Multimedia Marketing Communications
- Adobe Indesign
- Press Releases
- Niche Marketing
- Digital Marketing
- Brand Ambassadorship
- Social Networking
- Multimedia
- SEO
- Photoshop
- Creative Strategy
- Leadership
- Indesign
- Public Speaking
- Social Media
- Social Media Blogging
- Social Media Integration
- Adobe Photoshop
- Concept Development
- Microsoft Office
- Public Relations
- Adobe Illustrator
- Online Publishing
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