Samantha Crowe

About Samantha Crowe

I’m a results-driven marketing leader with 9+ years of experience in partner marketing…

Experience

1. Partner Marketing Manager

   E2open

   Mar 2023 — Present

   Develop and execute global demand generation programs, building a scalable engine to drive top-of-funnel pipeline growth across new and existing accounts - Partner with cross-functional teams to rapidly develop and deploy demand gen programs that capitalize on emerging opportunities, such as new regulations or market conditions - Manage day-to-day marketing activity, including partnerships, campaigns, and reporting on program performance against corporate goals - Serve as a primary liaison between commercial partners and the marketing team, managing all aspects of demand generation programs with third-party providers and ensuring timely delivery of contractual marketing obligations - Drive continuous improvement in demand generation effectiveness by analyzing program results, identifying areas for optimization, and collaborating with marketing operations and analytics to refine lead nurturing, qualification, and conversion processes - Conceptualize, plan, and execute successful digital activations, including webinars, that engage target audiences and drive lead generation and pipeline growth, leveraging the latest digital marketing tools and techniques

Education

• Point Park University

  Bachelor of Science (B.S.), Sports, Arts and Entertainment Management

  2011 — 2014

Skills

• Photography
• Social Networking
• Data Analysis
• Creative Writing
• Customer Service
• Graphic Design
• Photoshop
• Reporting
• Indesign
• Powerpoint
• Facebook
• Interpersonal Communication
• Logo Design
• Time Management
• Event Planning
• Apple Software
• Microsoft Word
• Event Management
• Copywriting
• Tech-Savvy
• Music
• Illustrator
• Teamwork
• Blogging
• Social Media
• Microsoft Office
• Instagram
• Social Media Marketing