Sam Crawley

About Sam Crawley

I lead marketing and brand strategy for Henley Leadership Group, a Seattle-based global executive coaching and leadership development firm helping organizations grow inside-out leaders. My work spans content, brand voice, SEO/AEO, events, and more, translating the heart of Henley’s work into stories that inspire growth, connection, and impact.Observant | Independent | Logical | Assured | Entrepreneurial | Bold | Nimble | Unassuming | Autonomously Creative

Experience

1. Director of Marketing

   Henley Leadership Group

   Feb 2024 — Present · Seattle, WA, US

   Lead brand, content, and marketing strategy for a nationally recognized executive coaching and leadership development firm. I guide the creative direction and execution of multi-channel marketing campaigns that amplify our voice and connect our work to some of the world’s most recognizable companies.Oversee the full marketing ecosystem, building a cohesive voice that reflects the heart of our mission: to create workplaces where all people thrive.Key Contributions- Direct strategy for Henley Live 2026, a flagship leadership summit, including messaging, design, and multi-phase campaign planning- Built and implemented SEO/AEO and content frameworks that significantly increased Henley’s visibility- Created the Inside Out Leadership Development (IOLD) Impact Study, a comprehensive outcomes report that demonstrates the measurable ROI of our programmatic approach, used as a cornerstone asset in sales conversations and partnership proposals.(Notably showcasing a Net Promoter Score of 9.4, and a significant impact on bottom line.)- Launched and scaled First Friday webinar series, growing audience engagement by more than 900% in the first year. The sessions serve as an entry point into the Henley experience, building community, expanding reach, and filling top of sales funnel with qualified leads- Developed and launched The Enneagram Experience, integrating blog content, webinars, email sequences, and paid media to expand Henley’s reach and revenue- Lead editorial planning and storytelling for Leaders Who Thrive newsletter and blog, collaborating with internal coaches to publish thought leadership rooted in relational and human-centered development- Partner cross-functionally with sales and facilitation teams to translate program outcomes into compelling case studies and marketing collateral for partners- Champion brand integrity across all digital touchpoints, from website UX and analytics to automation workflows and CRM segmentation in HubSpot.

Education

• Seattle Pacific University

  Master's degree, Business Administration and Management, Social Impact & Sustainability

• University of Washington

  Rome Center - Study Abroad Program, European Law & Society

• University of Washington

  Bachelor of Arts (BA), Society, Ethics, and Human Behavior

Skills

• Event Planning
• Microsoft Office
• Customer Service
• Marketing
• Systems Thinking
• Nonprofits
• Event Management
• Cross-Functional Team Leadership
• Social Media
• Social Networking
• Photography
• Corporate Social Responsibility
• Cultural Awareness
• Time Management
• Community Outreach
• Community Development
• Microsoft Word
• Business Systems Analysis
• Strategic Planning
• Organizational Leadership
• Design
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Lightroom
• Management
• Business Strategy
• Leadership Development
• Public Speaking
• Leadership
• Teamwork
• Networking
• Sustainability