Samantha C.
Creator Marketing at Billion Dollar Boy | M.S. in Media Management | Previously: Vogue Special Events - 2025 Met Gala, Condé Nast & American Express | Experiential & Campaign Management
- Role
- Senior Account Executive at Billion Dollar Boy
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha C.
With over six years of professional experience, I specialize in campaign management, event coordination, and strategic communications within luxury, media, and corporate sectors. Currently serving as a Senior Account Executive at Billion Dollar Boy, I contribute to the execution of influencer marketing campaigns while leveraging my expertise in managing high-profile client relationships and operational logistics.Previously, I supported Vogue’s Special Events team on the 2025 Met Gala, produced private events at Van Wyck & Van Wyck, led marketing campaigns at American Express, and helped shape brand strategy at Condé Nast.
Experience
Senior Account Executive
Aug 2025 — Present · New York, NY, US
Manage end-to-end influencer programs, from identification, casting, outreach, contracting, and communication to content reviews and final asset delivery- Support client campaigns by collaborating with account management and creative teams, ensuring alignment on objectives, deliverables, and performance- Monitoring KPIs, compiling campaign insights, and managing smaller-scale programs independently - Develop strong relationships with influencers, managers, and agency partners while leveraging BDB’s proprietary tech platform to streamline campaign execution
Education
Marymount Manhattan College
Bachelor of Arts - BA, Public Relations & Strategic Communication
2015 — 2019
The New School
Master's degree, Media Management
2020 — 2022
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