Samantha Chulick
Corporate Communications & Public Relations: Anthropologie, Athleta, Stumptown I MA in Journalism @ University of Missouri
- Role
- Brand Corporate Communications i Anthropologie Group at Anthropologie
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Samantha Chulick
I’m a PR and corporate communications leader with 12+ years of experience shaping…
Experience
Brand Corporate Communications i Anthropologie Group
Mar 2024 — Present · Philadelphia, PA, US
In my current role, I lead brand and corporate communications for Anthropologie, Anthropologie Home, Anthropologie Weddings, and Terrain. During this time, I’ve cultivated relationships with major media outlets including Fast Company, AdWeek, WSJ, AdAge, Modern Retail and Glossy, and I’ve secured coverage on websites generating over 400 million unique monthly views, including Marie Claire, Elle, and Fashionista. I’ve developed press releases covering new store openings, collection launches, and brand partnerships which have earned coverage in WWD, Retail TouchPoints, Business of Fashion and Retail Dive. I’ve authored executive briefs for our CEO, COO, and CMO to prepare them for high-profile interviews + speaking appearances such as Marketing Brew Summit, Women in Retail Conference, ShopTalk and NRF. Key Highlights:• I managed the publicity for tier 1 store openings including a new flagship SoHo location and our first-ever Maeve store, developing and distributing targeted pitches, media alerts, and advisories as well as hosting preview events. • I drove the company LinkedIn channel through significant growth, with our follower base increasing by over 100k during my tenure.• I developed and executed annual town halls that successfully engaged nearly attendees company wide. • I led impact communications and promoted our Anthro ImpAct platform to expand consumer awareness of critical issues pertaining to social impact and green initiatives.
Education
University of Missouri-Columbia
Master’s Degree
Southern Methodist University
Bachelor’s Degree
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