Samantha Calden
AD/Sr. Visual Designer | Brand Experiences & Digital Strategy
- Role
- Ad Sr Visual Designer Iii Creative Development at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Samantha Calden
As a Senior Visual Designer and former Art Director, my diverse background spans strategic creative development and data-driven visual design. While I am adept at translating complex briefs into impactful brand experiences, my true passion is crafting compelling brand content and developing visual design systems to establish best practices and visual guidance. With hands-on expertise in Adobe Creative applications, Figma and AEM, I excel at collaborating with cross-functional teams to deliver exceptional brand experiences. I am currently pursuing certifications in Adobe Analytics, CJA, Target, and Workfront to complement my design skills and further enhance my expertise in data-driven decision-making.
Experience
Ad Sr Visual Designer Iii Creative Development
Apr 2024 — Present · Bellevue, WA, US
Contributed to design solutions and web page optimization that significantly increased organic non-brand search traffic to the T-Mobile website, with an 85% YoY increase for Black Friday and a 48% YoY increase for Cyber Monday 2024.• Collaborated daily with Digital Business Managers (DBMs) to translate creative briefs into effective design strategies for T-Mobile\'s web and mobile experiences. • Executed creative projects for various product deals, ensuring alignment with brand guidelines and business objectives, utilizing Adobe Experience Manager (AEM) for production, experience fragments, and digital assets.
Education
Suffolk University
Bachelor of Fine Arts (BFA)
2000 — 2004
Academy of Art University
Graphic Design & Printmaking
2007 — 2009
Skills
- Graphic Design
- Design
- Art
- Project Management
- Brochures
- Typography
- Collateral
- Image Editing
- Art Direction
- Corporate Identity
- Layout
- Web Design
- Graphics
- Vendor Management
- Banners
- Email Marketing
- Advertising
- Illustrator
- Creative Direction
- Brand Development
- Illustration
- Vendor Relationship Management
- Logo Design
- Invitations
- Copywriting
- Creative Management
- Html
- Adobe Creative Suite
- Indesign
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.