Samantha C.
Consumer Marketing Manager @Destination Vancouver
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WORK HISTORY
Consumer Marketing Manager @Destination Vancouver
Vancouver, BC, CA
Lead the development and execution of multi-channel marketing campaigns to promote Vancouver in Canadian, US, and international markets.• Collaborate with cross-functional teams, agency partners, and external stakeholders to develop creative strategies and media executions that maximize campaign impact and ROI.• Oversee a team of 3 specialists, providing coaching, performance feedback, and professional development to ensure team success.• Manage strategic partnerships, including a three-year contract with the LA Kings, LA Live and the LA Galaxy, to create impactful activations and digital campaigns that inspire travel to Vancouver.
EDUCATION
Simon Fraser University
Bachelor of Arts, Communication
British Columbia Institute of Technology
Classes: Adobe Photoshop 1 (Mac), Essentials of Marketing
OCAD University
Courses: Intro to Video Editing (with Adobe Premiere), Intermediate Adobe Photoshop
ABOUT SAMANTHA C.
I believe the best marketing happens when creativity and strategy work…
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